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Generica, by Will Ferguson
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Edwin de Valu, an overworked editor at Panderic Press, is in trouble. The weekly editorial meeting isn't going well and he needs a hit for the upcoming fall season. In desperation he presents a previously rejected self-help manuscript, "What I Learned on the Mountain,"by Tupak Soiree.
Much to Edwin's chagrin, the project is accepted. But even from the early editorial stages there are ominous signs that the manuscript may be more than Edwin ever bargained for. A janitor who reads the manuscript is suddenly transformed into a millionaire philanthropist. After skimming through the paragraphs on "sexual realignment,"Edwin's wife eagerly turns their marriage bed into a passion pit of artful sexual techniques.
After publication, the book becomes an instant bestseller. But can this self-help book be the real thing? Dismayed by the plague of happiness that ensues, Edwin seeks to get to the bottom of the mysteries of Tupak Soiree and the book he unleashed on our unsuspecting world.
In this satirical, fast-paced novel, Ferguson skewers society's obsession with self-improvement and pokes fun at generational divides.
- Sales Rank: #4345179 in Books
- Published on: 2001-04-17
- Released on: 2001-04-17
- Format: International Edition
- Number of items: 1
- Dimensions: 9.10" h x .76" w x 5.90" l,
- Binding: Paperback
- 320 pages
Review
"This is broad satire . . . told with an impish, nudge-wink grin. Ron Halder's witty performance is perfectly tailored to the material." — Globe and Mail (2013-01-09)
From the Inside Flap
Edwin de Valu, an overworked and underpaid editor at New York's Panderic Press, is in trouble. He needs a hit for the coming season. In desperation he stakes his flagging career on a rambling self-help manuscript that promises its readers endless wealth, effortless weight loss and everlasting happiness. To Edwin's surprise, Tupak Soiree's magnum opus not only becomes a runaway bestseller but ushers in the global cult of "Happiness" (a word now trademarked by Panderic Press). It's up to Edwin to save American from Tupak (the "Stalin of the New Age") and his "neutron bomb of love."
About the Author
Travel writer and novelist Will Ferguson is the author of several award-winning memoirs, including Beyond Belfast, about a 560-mile walk across Northern Ireland in the rain; Hitching Rides With Buddha, about an end-to-end journey across Japan by thumb; and most recently the humour collection Canadian Pie, which includes his travels from Yukon to PEI.
Ferguson's novels include Happiness™, a satire set in the world of self-help publishing, and Spanish Fly, a coming-of-age tale of con men and call girls set amid the jazz clubs of the Great Depression. His work, which has been published in more than twenty languages around the world, has been nominated for both an IMPAC Dublin Award and a Commonwealth Writers' Prize, and he is a three-time winner of the Leacock Medal.
www.willferguson.com
Most helpful customer reviews
4 of 4 people found the following review helpful.
Hilariously written and a unique concept
By A Customer
I laughed out loud reading this book. The writing style & timing is absolutely hilarious. The premise is a bit unbelievable, but it's supposed to be. It's a fictional "what if" and it's told, as it should be, from the viewpoint of a cynical editor. The idea that a Charles Mansonesque brainwashing con artist could change the world is laughable, but makes you wonder...could it happen? I'd recommend this book to anyone who craves a unique storyline and escape to a world that could be.
0 of 0 people found the following review helpful.
More angry, urban male fiction - Worth your time!
By LN
`Generica' was much what I expected it would be - biting, `gen-x' satire, with snide inside jokes at the popular culture of North America. It was also very much not what I expected - very funny, very insightful, and the author made it very clear he was well aware of the irony of the satire. It's also interesting that he neatly falls into the angry, urban male category he outlined for Canadian fiction in "How to Be a Canadian". A long time fan of Mr. Ferguson, I grudgingly admitted that I was entertained, and impressed, when finished. As a side note, I find it fascinating that the book had to be remarketed (is that even a word?) under the European title "Happiness" to increase its North American appeal, while it has been a huge success overseas. Another sad example of Canadian apathy. Keep it comin', Will.
0 of 0 people found the following review helpful.
Delightful and wicked
By A Customer
Generica (also known as Happiness TM) is vicious, clever, and insightful. The ending lagged a bit, but barely detracted from the pleasure of reading this book. I laughed out loud, and often.
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